Be Safe, Be Seen
In fall 2011, the Thunder Bay District Health Unit and Active Transportation Thunder Bay launched a new campaign called "Be Safe, Be Seen". This campaign was launch te week of Halloween because we wanted to raise awareness about the dangers of walking and biking at night.
Most cyclists and pedestrians don't realise that they are virtaully invisible at dusk, dawn, and at night. Many figure that, since they can see, they can be seen. Unfortuneatly, motorists have an extremely hard time seeing these people in poor lighting condition.
The risk of getting hit by an automobile is greatly reduced if the driver can see you. The best way to be seen is to wear bright and reflective clothing. Our campaign, Be Safe, Be Seen, focussed on informing people of this fact. To help young families at Halloween, we gave out nearly 1,000 reflective arm bands.
Free reflective armbands will be available at: the City of Thunder Bay Parking Authority; Petrie’s Cycle and Sports; CyclePath; Fresh Air Experience; Rollin' Thunder; EcoSuperior Environmental Programs; George’s Market; the Running Room; and the Thunder Bay District Health Unit. Attached to each armband is a pamphlet that provides important visibility information.
We made a brochure: Click Here
We had several billboards: Click Here
And here is our poster: Click Here