Be Safe, Be Seen
In fall 2011, the Thunder Bay District Health Unit and Active Transportation Thunder Bay launched a new campaign called "Be Safe, Be Seen". This campaign was launched the week of Halloween to help raise awareness about the dangers of walking and biking at night.
Most cyclists and pedestrians don't realise that they are virtaully invisible at dusk, dawn, and at night. Many figure that since they can see, they can be seen. Unfortuneatly, motorists have an extremely hard time seeing people in poor lighting condition.
The risk of getting hit by an automobile is greatly reduced if motorists can see you. The best way to be seen is to wear bright and reflective clothing. Our campaign, Be Safe, Be Seen, focussed on informing people of this fact. To help young families at Halloween, nearly 4,000 reflective arm bands have been given out.
In 2013 "Be Safe, Be Seen" continued with a Facebook photo contest to promote night time visibility that was launched by the City and Health Unit and with free reflective armbands that were available at businesses around town.
We made a brochure: Click Here
We had several billboards: Click Here
And here is our poster: Click Here